28 July-Tupperware

Tupperware is a range of food preparation and storage products for the home. The product was invented by American businessman Earl Tupper in 1942. He used a waste product from oil refining to make lightweight, non-breakable containers. Today Tupperware is sold by direct marketing in over 30 countries around the world.

Earl Silas Tupper was born on his family’s farm in New Hampshire, USA in 1907. Having graduated from school he established a landscaping business. He later worked for the Du Pont chemical company before establishing the Tupperware Company in 1948.

Tupperware was initially sold in stores. However following the success of Brownie Wise’s ‘party-plan’ marketing it was decided to sell Tupperware products by direct marketing. Today the products are sold by almost 2 million people in over 30 countries. Tupper sold his company and retired to Costa Rica in 1973. He died aged 76 in 1983.

Earl Tupper, the founder of Tupperware was born in New Hampshire, USA in the year 1907 On This Day.

Tupperware

 

 

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